We all have “a beast” within us, and yet, there are times when the power of our mind keeps it from being unleashed. But, when we tap into our true instinctive nature, that's when we allow ourselves to play at the highest level. And, it does not matter if you are a professional athlete, or a CEO, or an entrepreneur—or simply someone who seeks to get more out of everyday life. The principles are the same.Our minds are an important asset. They will either work for us or against us. But, how do we truly get our minds to work for us in an ever-changing world that seems to be moving faster and faster, and keeps us off-balance and in chaos? How do we break free from the chains that bind us and want to pull us back to our familiar conditional thinking in order to expand and grow into a grander and better version of ourselves each and everyday? The answer is you set your course and turn obstacles into opportunities by using very specific “mental mindset” triggers to snap you back into right action. BE A BEAST: Unleash Your Animal Instincts For Performance Driven Results is the culmination of Dave Austin’s more than 30 years of specialized mindset principles in action as the mental performance coach to professional sports teams and elite athletes, combined with Roger Anthony’s more than 30 years of corporate sales training utilizing a “memory recall system” that boasts an amazing 92% retention rate. In BE A BEAST book one, Dave and Roger have blended together their unique styles of coaching to provide a brilliant, yet easy to access, tools that “get your mind working for you rather than against you.” "An invaluable resource and a keen appreciation for human potential early in life. By applying the lessons of this book, living with integrity, success, and passion will become habitual. Essential for anyone looking to improve in business and in life!" - Marshall Goldsmith , author of the New York Times and Wallstreet Journal #1 Bestseller Triggers "Your animal instincts are powerful and are useful tools that will help you to drive yourself to ever greater successes." - Mark Victor Hansen , co-author of the bestselling Chicken Soup for the Soul series "They don't pay off on effort; they pay off on results. And BE A BEAST will get you your desired results." - Harvey Mackay , #1 New York Times bestselling author of Swim With The Sharks Without Being Eaten Alive "Dave and Roger share a fresh, entertaining and actionable perspective on how you can quickly identify what is holding you back, and provide tools that will help you stop outside circumstances from controlling your life...allowing you to seize control of your future. - Sharon Lechter , bestselling author of co-author of Rich Dad Poor Dad "Read BE A BEAST and learn why success in life is really an inside job." - Ken Blanchard , co-author of The New One Minute Manager® and Refire! Don't Retire "In order to become a champion, you must think like a champion. The principles of RESPA were tools I used while competing for the gold medal at three different Olympics. In this book, Dave and Roger hit a home run when it comes to teaching you how to become a beast in all areas of life." - Leah O'Brien Amico , Olympic Gold Medalist and National Champion, USA softball "I've spent a lifetime pursuing excellence in both my personal and professional life and this isn't just a tool to help me attain my goals...it is the tool and I recommend it to anyone seeking to improve their performance in every aspect of life." - COL Michail S. Huerter , US Army Ranger Garrison Commander "Our entire team used these principles as we pushed the limit and built out the largest longest running conference in America...and these animal triggers provided great results." - Michelle Patterson , CEO of Women Network, president California Women's Conference "The keys to winning in every aspect in your life are contained in this book." - Warren Moon , NFL Hall of Fame quarterback and founder of Sports 1 Marketing "Dave Austin has a distinct genius in guiding professionals to greatness, athletes and business people alike. BE A BEAST is a 'must read' which provides a powerful framework that will empower you to access your potential to achieve any and all of your dreams." - Mary Manin Morrissey , bestselling author of Building Your Field Of Dreams and the founder and CEO of Life Mastery Institute Dave Austin is an International bestselling author and a highly sought after "mental performance coach" to professional athletes. As founder of Extreme Focus he is best known for his "game ready" visualizations, which have helped NFL, MLB, Olympic, and college athletes achieve extraordinary results, along with assisting business leaders and Fortune 100 and 500 companies excel to new heights. As a former professional athlete himself, Dave uses his firsthand knowledge and experience to help get his clients "in the zone" and is affectionately known as the "secret