The #1-selling makeup sponge, the super-soft, exclusive, latex-free foam quickly blends makeup for an easy application and flawless, skin-like finish. The exclusive ultra-plush foam is designed to be used wet. When wet, it expands to about twice its size and becomes super soft to create an even, smooth blend and bounce. Plus, it absorbs water, not makeup, so your favourite formulas land on your skin, not in your sponge. Made in the USA.