Discover the secret formula for getting a pay rise, even if you are nervous about asking for one. Most people who ask for a pay rise are successful, yet more than half of us never ask for one*. “Gave me the confidence boost I needed” Amy Gillespie Whether you are lacking the self-confidence to ask, or just find the whole idea awkward, there is something inside that is holding you back. This easy-to-read guide demystifies the whole process of asking for a raise in the right way. It is filled with insight, clear examples and easily actionable advice. Holding back from asking for a pay rise is just going to eat away at you if you don't take action. Your self-esteem and motivation at work are going to suffer. And all the time you wait you are losing precious potential income. When you discover the confidence to do something about it, the feeling is powerfully liberating. Especially when your preparation and positive mindset ensure that the conversation with your manager is constructive and positive. “Because I’m Worth It” exists to give you the skills and confidence you need to ask for a pay rise in the right way. Using a proven formula, and drawing on the author’s own experiences in his long career across multiple roles and businesses, “Because I’m Worth It” takes you step-by-step through the best way to prepare and enjoy an open, friendly and relaxed conversation with your boss about your salary. Inside “Because I’m Worth It” you will discover: How to decide how much of a raise to ask for - How companies make their pay rise decisions - What to say and when to say it (and what to avoid) - Simple techniques to position your request in the best light - Easy to follow psychology to make your negotiation straightforward - Example conversations and key phrases to use - Troubleshooting guide and situation-specific advice - The skills and confidence you need to ask the question in the right way If you have been looking for a side hustle, searching for how to get rich, or relying on the power of positive thinking to avoid asking for a raise in your current job, then now’s the time to stop swerving the most obvious solution. Asking for a pay rise doesn’t have to be daunting. And when you do find the courage to ask, that sense of self worth is going to feel so good. About the author: Bob Stark is a specialist consultant and author who has made countless pay rise decisions over a 26-year management career in marketing, technical and commercial roles, including acting as chief of staff. He happily claims a 92% success rate when negotiating pay rises for himself. He developed and refined the formula he describes in his book as a way of combating his own social anxiety and the discomfort of such situations that came from being an introvert who struggled with small talk. It was realising how successful this technique was when used by the friends and colleagues he taught it to that led to him writing “Because I’m Worth It”. Important note: “Because I’m Worth It” has been written with a UK audience in mind, and refers to UK employment law and cultural norms throughout. (*2022 YouGov survey)