Bestselling author and futurist Mark Schaefer explains why community is a massively overlooked marketing opportunity for most organizations. He explains how three major trends collide in a way that makes brand communities the future of marketing strategy. Highlights include: How community relates to the emotional connections developed via social media and content - Why demographic, technological, and societal trends demand a reimagined community strategy - A unique view of the ROI and measurement of community - How a community strategy upends traditional marketing management - The psychological connection between communities and brands - Why NFTs and the metaverse change the game for community strategy - Powerful brand benefits overlooked by most community strategies today Through extensive research, diverse case studies, and expert interviews, Schaefer provides a compelling and actionable blueprint for the modern brand community. This is an unmissable work from one of marketing's leading thought leaders.