Originally presented by Bench Media through their print magazine, email newsletter, and their many seminars and conferences, this book offers jewelers a wide selection of articles presented by Working Master Jewelers to help you optimize your Jewelry Shop and make it more Efficient and Profitable. This is not a book of classroom theories, but is a valuable guide full of practical useful advice from accomplished professional jewelers developed over the years from lessons they learned running their own Jewelry Shops. This indispensable tool contains the business knowledge you need to operate a thriving productive jewelry shop. It is full of expert advice of proven information to make any shop more successful. Information that you ought to know about running a jewelry shop to keep you ahead of the competition. Bench Magazine’s Guide to Shop Management will show you how you can have a shop that is efficient and profitable.Topics covered include: The Industry, Business Development, Employee Development, Marketing, Pricing, and Shop Safety.