Green Mountain Coffee founder Bob Stiller delivers the timeless leadership approach he pioneered in the 1990s to help you increase engagement, retention, and revenue Decades before the business world discovered the power of authentic staff engagement, Green Mountain Coffee Roasters cofounder Bob Stiller was busy creating a company with a mission to build an engaged workforce focused on innovation. In the end, Green Mountain became a place where people realized they could make a difference, where their input mattered, where they were rewarded fairly, and where they can gro. It became a place workers feel good about. A community. A happy place that got better and better. And business results followed. Green Mountain Coffee Roasters went public, moved to selling wholesale exclusively, invested in Keurig, and became one of the few coffee companies to ever reach $1 billion in sales. It became one of the top-performing stocks of the 1990s on the Nasdaq exchange, and from 1995 to 2015, its stock had a 70 percent compounded annual rate of growth. In Better and Better, Stiller explains how he did it, from donating five percent pretax net income to environmental and social causes, with employees collectively deciding how donations would be used; to paying employees to volunteer in their own communities; to providing much-needed loans to small farms. With Better and Better , you’ll learn how to use optimism, self-awareness, and kindness to build an inclusive and cherished workplace culture. “In an era of quiet quitting and employee disengagement, Better and Better offers a timely and inspiring alternative. Bob Stiller shows how businesses that genuinely care for people and pursue a higher purpose can motivate workers, customers, and suppliers to do their best work and make a real difference in the world.” —Daniel H. Pink, #1 New York Times bestselling author of DRIVE and To Sell Is Human “Bob Stiller raised the bar for coffee when it comes not just to product quality, but also employee engagement, environmental sustainability, and giving back. This book should be essential reading for anyone to understand how the power of business as a force for good will improve the bottom line.” —Ben Cohen, cofounder of Ben & Jerry’s “I have always been a firm believer that purpose and profit should coincide. In Better and Better , Bob Stiller shows how he made this principle a reality with instructive, innovative, and widely successful new business practices. This book should be a go-to manual for aspiring young leaders all over the world.”  —Arthur M. Blank , co-founder of The Home Depot “ Better and Better offers a moving story, and deep inspiration, about how—in companies and communities everywhere, from the Green Mountains of Vermont to the veldts of Tanzania—we thrive by consistently acting with compassion and understanding in everything we do, by being kind and encouraging to employees, farmers, and other workers, and by treating the environment, and the natural world, with respect, care, and love.” —Jane Goodall, PhD, DBE, Founder of the Jane Goodall Institute & UN Messenger of Peace  "So many wonderful lessons told in  Better and Better  from the founder who built one of the greatest consumer brand companies. Robert Stiller reimagined a better future for the coffee industry, an inspiring purpose for his workers, and tells the story that transformed how most of us now consume the best coffee every day. A must read for every aspiring entrepreneur.”  —John Sculley, former Apple CEO “Bob Stiller was an early mover in using the tools of business to make change. He has written a vital and compelling account of the Green Mountain principles and practices that helped the world embra ce better ways of doing business and understand who makes our coffee possible. A must read for all who care.”   —Jacqueline Novogratz, Founder & CEO of Acumen “Bob Stiller’s life and extraordinary business success are perfect examples of true abundance. If only all leaders understood that joyful, purpose-driven leadership can create great fortunes while also making the world a better place. There are innumerable lessons to be learned from this book. Study it carefully and you, too, can learn how to change the world.” — Deepak Chopra Robert Stiller built Green Mountain Coffee Roasters into one of the most financially successful companies of the past 25 years, embracing and leading business in the notion that businesses can make the world a better place by focusing on social responsibility and providing a great place to work. In 1971, at the age of 28, he cofounded a company, Robert Burton Associates, that developed and manufactured EZ Wider brand cigarette rolling papers.