Enjoy Some Spirited Baking Photo of Every Recipe It’s fun to add some new flavors to your baking, and the recipes here will give you some great new ideas. Try Triple Chocolate-Stout Whoopie Pies and Mojito Cake, and for a grown-up birthday party, serve Zinfandel Wine Cupcakes or Pink Champagne Layer Cake. Cheers – here’s to more fun with baking! With more than 75 million cookbooks sold since 1950, Betty Crocker  is the name Americans trust most to level the culinary playing field with innovative new ways to make delicious simple through reliably tasty and intuitive kitchen solutions. For 100 years, Betty Crocker has provided advice to millions of Americans through cookbooks, magazines, and social media.