Enjoy the best cake pops with Betty Crocker Photo of Every Recipe Cake pops are bite-sized fun, and Betty Crocker brings you a wide array. You’ll find great new ideas, including Gusher Confetti Cake Balls, Tequila Sunrise Cake Balls, and Watermelon Pops. Get ready to be delighted by the diversity of these fun treats. With more than 75 million cookbooks sold since 1950, Betty Crocker  is the name Americans trust most to level the culinary playing field with innovative new ways to make delicious simple through reliably tasty and intuitive kitchen solutions. For 100 years, Betty Crocker has provided advice to millions of Americans through cookbooks, magazines, and social media.