Understand the Process. Build Better. Launch with Clarity! The beauty industry is full of promise but also full of noise. It’s time to cut through the confusion. You have an idea. A vision for something better. A dream to launch your own cosmetic brand. But between complex regulations, formulation challenges, and endless marketing advice, where do you even begin? Beyond Beauty: How to Build Your Own Cosmetic Brand brings clarity to the entire journey—from developing safe, effective products to designing packaging and positioning your brand in a crowded market. With a strong focus on purpose and quality, this book shows you how to establish a meaningful brand and create products that stand out and connect with real people. Inside, you’ll find practical advice that empowers you to move from idea to shelf with confidence. You will learn how to avoid common pitfalls, gain consumer trust, and bring your products to life—all while staying true to your vision. Written by an industry expert with years of hands-on experience, this book gives you the tools to launch with purpose, clarity, and credibility while building a brand you’re proud of. It’s time to build smarter, not louder. Build what matters. Welcome to the Beyond Beauty way. Dr. Dominika Andrys is a Cosmetic Chemist and Biotechnologist with over 15 years of experience in the beauty industry. Driven by a passion for creating safe, effective, and innovative cosmetic products, she has helped numerous brands bring high-quality, compliant formulations to market. Committed to sharing knowledge and empowering aspiring beauty entrepreneurs, Dr. Dominika now focuses on guiding the next generation of founders to confidently navigate the complexities of product development and brand building. “With no experience in the beauty industry when we started Beekman 1802 sixteen years ago, as we read "Beyond Beauty”, we could relive moments of our own journey and even identify a few missteps that we could have avoided had this exhaustive and informative guide been available. In fact, we even learned a few new things we can put into action even now. One of the wonderful aspects about our industry is the willingness for entrepreneurs and leaders alike to share their knowledge, and Dominika has done just that.” - Brent Ridge, MD and Josh Kilmer-Purcell , Founders of Beekman 1802, Authors of G.O.A.T. Wisdom: how to build a truly great business "I can confidently say this book is a must-read for anyone wanting to step into the beauty space and develop products—it’s insightful and packed with valuable information." - Elizabeth Barbalich , CEO & Founder of Antipodes "Beyond Beauty provides a blueprint for anyone who dreams of creating their own beauty brand. It’s filled with both practical guidance and unique insights about the science and business of cosmetics. This book will help beauty entrepreneurs navigate each step of the product launch process with confidence." - Perry Romanowski , Vice President of Element 44 Inc “This book is a testament to Dominika's deep understanding of the cosmetics industry. It offers invaluable guidance and knowledge that will undoubtedly serve as a beacon for cosmetic start-ups, experienced brand owners and aspiring beauty entrepreneurs. Her insights into brand and product development, regulations, market trends, and sustainability are particularly relevant in today's dynamic and ever-evolving market.” - Andrea Taimana, Chief of Science & Innovation, Executive Director, Organic Bioactives New Zealand “I wish this book had existed when I was building my brand and developing my products! It's an invaluable resource for anyone starting out, packed with insights that would have saved me time and helped me avoid costly mistakes." - Sophie Cooper , Founder, Anihana