Why is it that some businesses nail the customer experience, while others miss it completely? Healthcare providers are no exception. Much of the current anger about the state of healthcare can be traced back to a poor patient experience.Beyond Bedside Manner redefines the doctor-patient relationship in ways that create significantly more value for everyone in the chain of care. This includes the patient, the doctor and the practice. Grounded in lessons from the marketplace, this book is organized around six critical drivers: • Profession: What business are you in? • Patients: What do patients really want? • People: Who is on your team?Place: Does your environment work for or against you? • Place: Does your environment work for or against you? • Promotion: How do you build awareness that's sustainable? • Price: Where do fees fit in the decision-making process?Learn what author Shareef Mahdavi has learned from decades of working with doctors and their teams. Take the time to find how to build the modern practice by creating a memorable patient experience that will exceed expectations. Printed in the United States of America.Cover and Layout Design: Story Seven PublishingFirst-line Editor: Kennedy Mahdavi Primary and Proofreading Editor: Alyssa Tschirgi "What all practices need to go to the next level!" Vance Thompson, MD Vance Thompson Vision "Shareef Mahdavi is my favorite guru in the never-endingchallenge to provide a Ritz Carlton experience for our patients in anera of Motel 6 reimbursement...absolutely essential to build asuccessful, sustainable practice today." Richard L Lindstrom, MD Founder, Minnesota Eye Consultants, Minneapolis, MN "What will distinguish your practice and differentiate your business willundoubtedly be the experiences you create. Beyond Bedside Manner offers a wonderful portfolio of ideas to help you create experiential valuebeyond measure." B. Joseph Pine II and James H. Gilmore Co-Authors of The Experience Economy "Shareef Mahdavi knows better than anyone about building and creating a trulyworld-class patient experience. Beyond Bedside Manner should be everymedical practice's bible." John R DiJulius, III Bestselling author The Relationship Economy: Building Stronger Customer Connections in the Digital Age "A must read for everyone in the field of medicine. Shareef's insight andhis organization of this book can de-stress harried physicians, who areanxious about how to survive, by giving them the tips to thrive." Mary P Lupo, MD Lupo Center for Aesthetic & General Dermatology, New Orleans, LA Shareef Mahdavi is founder and president of SM2 Strategic, a firm dedicated to optimizing the patient experience. Early in his career Shareef led the marketing launch of the laser platform used in LASIK eye surgery, the most widely performed elective surgical procedure worldwide. As a consultant, researcher and speaker, he has helped hundreds of medical practices and also advises medical companies ranging from start-ups to Fortune 500s. He has authored more than 100 articles and reports on the growth of elective services and is a recognized expert on The Experience Economy.