"Sally Franson is a world class entertainer. She can finesse a serio-comic moment in a way that leaves you catching your breath. Deft and delicious, this book is a flat out delight machine. A heart opener, a page turner, and a true ’originell!’ I laughed out loud, I ugly cried, and I never, ever wanted it to end." ― Meg Ryan, actor, writer, director A charming, wise, and laugh-out-loud funny romantic comedy following an American woman competing on a Swedish reality show in an attempt to discover her roots. Paulie Johansson has never put much stock in the idea of family: she has her long-term boyfriend Declan and beloved best friend Jemma, and that’s more than enough for her. Yet one night on a lark, she lets Jemma convince her to audition for Sverige och Mig , a show on Swedish television where Swedish-Americans compete to win the ultimate prize: a reunion with their Swedish relatives. Much to her shock, her drunken submission video wins her a spot on the show, and against Declan’s advice Paulie decides to go for it. Armed with her Polaroid camera, a beat-up copy of Pippi Longstocking, and an unquenchable sense of possibility, Paulie hops on a plane to Sweden and launches into the contest with seven other Americans, all under the watchful eye of a camera crew. At first, Paulie is certain that she and her competitors have nothing in common besides their passports and views their bloodthirsty ambitions with suspicion. Yet amid the increasingly absurd challenges―rowing from Denmark to Sweden in the freezing rain, battling through obstacle courses, competing in a pickled herring eating contest―Paulie finds herself rethinking her snap judgments and discovering an unexpected found family with her fellow countrymen, while her growing attachment to her Swedish roots increases her resolve to win the competition herself. Grappling with long-held notions of family, friendship, and love―not to mention the slow burn romance with the distractingly handsome Swedish cameraman who’s been assigned to follow her around―Paulie starts to reconsider her past and rethink what she wants for the future. This charming fish-out-of-water tale filled with warmth, optimism, and wit, Big in Sweden is at its heart a love story: love for family, friends, country, and―most importantly―oneself.  "If you devoured Pippi Longstocking as a kid, you will not be able to turn away from Big in Sweden . Reading this hilarious, heartfelt book was even more fun than watching reality television. I absolutely loved it!" ― Jessica Anya Blau, author of Mary Jane “Bitingly funny . . . [Sally] Franson’s snappy debut nimbly skewers the high-flying world of advertising and romance in the age of social media. . . . Franson’s irresistibly flawed heroine holds her own as she strives to find honesty, meaning, and even love in a demanding world, resulting in an addictive, escapist novel.” - Publishers Weekly on A Lady's Guide to Selling Out “A wry, observant take on career success and ambition.” - New York Post on A Lady’s Guide to Selling Out “This frothy, sneaky tale from Franson intermixes elements of  The Bold Type, Mad Men,  and  The Devil Wears Prada .” - Entertainment Weekly on A Lady's Guide to Selling Out   “A charming, wise, and laugh-out-loud funny novel.” - Booktrib.com " Big in Sweden  is a love story for family, friends, country, and self."  - Geekmom.com "Swedish pancakes, Viking villages, evangelical relay races: Sally Franson's hilariously cantankerous cast of "Crying Americans" vie for the chance to discover their Nordic roots in this raucous, big-hearted book. Imagine Ancestry.com meeting the Great British Bake-Off... with ABBA and karaoke.   Big in Sweden  is a *very* funny novel about the families we inherit and the ones we ultimately create for ourselves." - Julie Schumacher, bestselling, Thurber Prize-winning author of The Dear Committee Trilogy “Sally Franson is a world class entertainer. She can finesse a serio-comic moment in a way that leaves you catching your breath. Deft and delicious, this book is a flat out delight machine. A heart opener, a page turner, and a true ‘originell!' I laughed out loud, I ugly cried, and I never, ever wanted it to end.” - Meg Ryan, actor, writer, director "Franson’s novel mirrors her life — she was the winner of a Swedish heritage reality show — and her insider expertise informs the fictional show’s oddball experiences and heart." - Washington Post “ Author Sally Franson pulls off the rare trick of creating a believably human main character, someone who drove me as crazy as any of my real friends while also evoking my genuine affection, and then giving her a unique setting and plot that allows her to travel a familiar, but meaningful, character arc. . . . Funny, heartfelt and as enjoyably quirky as its main character, "Big in Sweden" is a terrific summer read.” - Pittsburgh Post-Gazette "A terrific book." - Emily Nussbaum, author of I Like to Watch and Cue the Sun "Such a c