BioHAP or Biomimetic Hydroxyapatite: Teeth consist of approximately 97% hydroxyapatite, which is one of the hardest substances in the human body. This substance makes the dental enamel hard and resistant, protecting the teeth from acids and bacteria. Hydroxyapatite is essential for strong, healthy teeth. However, this mineral wears away over time and cannot be restored by the human body. High Performance: With 20% BioHAP or Biomimetic Hydroxyapatite – better known as artificial enamel – Bioniq cleans the teeth and helps to prevent plaque buildup with regular brushing which improves the health of tooth enamel Bionics is by definition the application of biological methods and systems found in nature. We at Bioniq have leveraged this phenomenon in technical applications, such as oral care products. FLUORIDE AND SLS FREE: Bioniq gently cleanses teeth without fluoride and Sodium Lauryl Sulfate. FOR AGES 12+ Bioniq toothpaste is made with 20% hydroxyapatite, the substance teeth are made of. Designed to mimic nature, this biomimetic toothpaste cleans your teeth to help prevent plaque build-up.