Black Jewell heirloom black kernels are popped into bright white, fresh, crispy, ready to eat popcorn that has a richer taste than regular popcorn. Our heirloom popcorn pops smaller and tastier making it The Better Popcorn Black Jewell Original Black Popcorn has no hulls because of the smaller kernels, making it more tender and better to snack on. No pesky popcorn hulls get stuck in your teeth. It's easier to digest and tastes delicious. It's the more pleasant popcorn snacking experience Our popcorn provides more protective antioxidants than any other yellow or white popcorn brands. This popcorn is also non-GMO verified, whole grain, gluten-free, and cholesterol free Our kernels are grown on Family Farms in fertile USA Midwestern soil with fresh air and pure water Black Jewell supports the essential role of native pollinators through our growing practices, planting pollinator plots, and contributing to pollinator advocacy groups