A provocative autobiography by the visionary leader of the world's fastest-growing media empire. "A classic tale of a nimble, customer-focused, entrepreneurial David outsmarting bureaucratic, ossified, corporate Goliaths."-Business Week "Michael Bloomberg is the most creative media entrepreneur of our time and, with Bill Gates, perhaps the most successful."-Rupert Murdoch, Chairman & Chief Executive, News Corporation. "Entertaining, engaging, and informative, Bloomberg by Bloomberg is packed with great advice about how to start a lean, hungry company-and how to keep it that way."-Bryan Burrough, coauthor, Barbarians at the Gate. "The man with Wall Street's best known generic name has written an autobiography that keeps you up late to finish. The book is full of wonderful insights about Wall Street and about starting and growing a new business."-Julian H. Robertson, Jr., Chairman, Tiger Management L.L.C. "This is the best insight yet on how one man shook up the entire financial information industry."-Richard Branson, Chairman, Virgin Group of Companies All author's royalties from Bloomberg by Bloomberg are donated to the Committee to Protect Journalists. Members of the world's financial communities are increasingly securing the information that drives them from Michael Bloomberg. His specialized media--including manipulable online data feeds, a global newswire, and extensive magazine and broadcast outlets--have turned the business of business news upside down. Along the way, he's made a substantial fortune and a significant name for himself. In Bloomberg by Bloomberg , he reveals (with help from colleague Matthew Winkler) how it all came to be. Media moguls are hard to like. Rupert Murdoch may be a visionary, but would you want to work for him? Ted Turner may be a risk taker, but aren't you glad he didn't take over CBS? So it's an achievement that Michael Bloomberg has written an instructive and engaging autobiography. -- The New York Times Book Review, William C. Taylor Chronicles the remarkable story of how Mike Bloomberg created a media empire. Dismissed from Salomon Brothers in 1981, Bloomberg immediately took his money and acerbic personality and started Bloomberg Financial Services. Bolstered by a $30 million investment from Merrill Lynch, the company and the visionary man behind it continue to baffle the pundits who predicted its quick demise. Maintaining the staccato style with which Bloomberg does business, Bloomberg's News charts how he pioneered an industry. The success of this grand-scale entrepreneur coupled with the continued growth of his company and no shortage of available capital in the Bloomberg coffers have many wondering where this quirky character will turn to next. Bloomberg by Bloomberg Brash, aggressive, and supremely self-confident, Michael Bloomberg, the visionary leader of the world's fastest-growing media empire, has been hailed as the new standard for what it takes to win in the Information Age. Dismissed from Salomon Brothers in part because of his outspoken personal style, he has, in just twelve years, built a news and financial information business that encompasses online and wire services, radio, television, and print media. His uncanny sense of "who needs what" information and how best to deliver it has pushed his company to explosive growth rates year after year. A man who has built a media empire from scratch, he is now poised to play David to the Goliaths of the industry. Now, for the first time and in his own hard-hitting style, Michael Bloomberg offers an intimate look at the mind and personality behind the Bloomberg logo. In Bloomberg by Bloomberg, he combines personal reminiscence with penetrating insight into the ceaseless, worldwide demand for fast, accurate financial information. He describes in vivid detail his early Wall Street career, both the victories and frustrations, including a personal account of what it was like to be fired and given $10 million on the same day. Bloomberg's anticipation of the informational needs of modern society led to "The Bloomberg," an online information service without which tens of thousands of investors cannot live. We learn how he has brilliantly applied the concept of synergy-even to the extent of labeling all his products with his name-to build success upon success, and how his dedication to in-house technology and low-cost pricing strategies has added conquests in ever larger and more diverse markets. Whether staging a festival for several thousand employees at his house or rollerblading in Central Park, as bon vivant or businessman, Michael Bloomberg has always done it his way. With customary candor, Bloomberg reveals how his idiosyncratic managerial methods-including the absence of physical partitions and job titles in his offices, and his fierce insistence on total company loyalty-have been instrumental in building his organization. A fascinating "must-read" for anyone who needs to keep up with developm