BRIGHTENING & WHITENING FORMULA: Helps enhance your dog’s natural coat color while removing dullness and buildup. Leaves fur looking brighter, cleaner, and naturally radiant after every wash. HYDRATES & ENHANCES SHINE: Enriched with aloe vera and vitamin E to help moisturize skin and coat while improving softness and shine. Leaves fur smooth, glossy, and healthy-looking. GENTLE & BALANCED FORMULA: Salt-free, paraben-free, and pH-balanced to cleanse effectively without stripping natural oils. Tear-free and suitable for regular use. 20:1 PROFESSIONAL CONCENTRATE: Highly concentrated formula delivers effective cleansing while extending product use. Dilutes up to 20:1 to create more usable shampoo, making it a cost-effective solution for grooming professionals and convenient for pet owners at home. TRUSTED BY PROFESSIONAL GROOMERS: Proudly made in the USA and formulated with naturally derived ingredients, Bobbi Panter shampoos are relied on by grooming professionals worldwide for consistent, high-quality results.