EFFORTLESS NURSING: Lightweight, ultra-stretchy, and soft, The Effortless Bra feels like you're wearing nothing at all. With a deep V-neck pull-down design, it makes nursing EFFORTLESS NURSING: Lightweight, ultra-stretchy, and soft, The Effortless Bra feels like you're wearing nothing at all. With a deep V-neck pulldown design, it makes nursing easy and adapts with you from maternity to postpartum and beyond. WHY YOU'LL LOVE IT: The Effortless Bra is ultra-soft, stretchy, and breathable—made with OEKO-TEX Standard 100 certified fabric, tested for over 1,000 potentially harmful substances, with a cooling feel. Perfect for 24/7 wear, including sleeping, it’s designed to support you through maternity and postpartum with a clip-free, pull-down nursing design, low-tension elastic, and ultra-stretchy straps for stress-free access. A 5-row back closure ensures a custom, flexible fit as your body changes. FIND YOUR BEST FIT: Designed to flex with your changing body, The Effortless Bra adapts to rib cage and cup size fluctuations during pregnancy and early breastfeeding. If you're pregnant and between sizes (on the cusp), we recommend you choose the larger size to allow for growing comfort. If you’re 0–6 months postpartum, your body is still adjusting—opt for the smaller size. DESIGN INFORMED BY RESEARCH: Co-designed with a IBCLC (International Board of Lactation Consultant Examiners) lactation expert, the Effortless Bra features a wireless, longline underbust band and breathable, barely-there fabric—prioritizing comfort during breastfeeding, without compromising support. This product is not intended to treat or resolve breastfeeding-related challenges. AWARD-WINNING COMFORT BRA: Our Effortless Bra has won awards such as "Best Comfy Bra" by Pregnant Chicken. Make marathon nighttime nursing - EFFORTLESS. All the things you love about our award-winning Stage 1 design (The Everything Bra), now in a pull-down style. No-fuss, clip-free nursing access is just one of the reasons you’ll want to wear this ultra-comfy bra around the clock (and you can – it’s ideal for sleeping). The chic triangle silhouette and long-line underbust band look and feel like a regular bralette, while the wildly-soft fabric is gentle on sensitive breasts. The ultra-stretchy material accommodates fluctuations in size, using fabrics that are made to the OEKO-TEX 100 safety standard, which tests against a list of over 1,000 harmful substances. Our signature five-row back closure and adjustable straps mean it moves with you from pregnancy through every stage of your nursing journey. Like all our bras, it was designed with an IBCLC to optimize breast health, even in Stage 1 (months 0-3 postpartum), when the risk of breastfeeding complications like clogged ducts and mastitis is highest.