Brady-565 is designed for applications like identification labels or rating and serial plates that utilize barcodes, alphanumerics, graphic symbols and logos and require nameplate-like quality Matte Metallized Polyester Permanent pressure sensitive acrylic Brady Metallized polyester film with a permanent acrylic pressure sensitive adhesive 3-5 years (Average expected outdoor life of product will depend on user definition of failure, climatic conditions, mounting techniques and material color)