Included Brady Workstation Product and Wire ID Suite makes creating basic text labels or labels with graphics and custom formatting fast and efficient Get auto calibration in the printer and auto setup in the software with print smart technology that allows the printer, label materials, ribbons and software to work together Changeovers in a flash – foolproof drop-in label rolls and ribbons snap into place in 20 seconds Print smart technology allows the printer to print on the first label – even sleeves and small labels Mid-volume industrial label printer can print on more than 40 product and wire identification materials – custom options are available