Organizational ReWilding is a powerful business growth framework that treats businesses as dynamic, living systems filled with interrelated elements. Just as there are key components that make up a healthy ecosystem, there are 11 elements that make up an exceptional business. This book addresses the element called Brand & Core Values. Through in-depth descriptions and illustrative examples, you’ll learn the underlying principles of Brand & Core Values, see the impact it has on organizations, and understand how to apply it to your own. An illustrative company called Premier Painting is used to show how the element of Brand & Core Values can impact a business. In the Company Overview, you are introduced to the CEO, Don Jenkins, along with his Management Team. Don's business is struggling, and he meets with his mentor, Jack, to discuss the issues he's experiencing. Jack recommends the book Brand & Core Values. Although at first Don doesn't see the connection between his problems and values, he reads the book and decides to implement the principles with his team. The rest of the book describes how Don and his team decide on which Brand and Core Values to adopt as their own and how they use those values in practical ways that bring about positive change. The book also sets forth and explains the principles that underlie the Brand and Core Values element. Each chapter closes with questions to help you learn and apply these ideas to your business. Useful, concise, applicable, and insightful; this book will help your business grow to be stronger and more resilient.