Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact and simplify their life. The book guides readers through the Story Cycle System(TM) to craft their overarching brand narrative, a process that has grown business by as much as 600 percent. But how you tell your story is critical to success. Brand Bewitchery also includes two dynamic story structures. Readers will learn the And, But & Therefore foundational narrative framework to focus all of their messaging for more compelling communications. Plus, they will apply the Five Primal Elements of a short story to create a big impact. Brand Bewitchery features 12 precise story quests: individual and team-building exercises that help the brand creator find, craft and tell true stories that sell. These real-life stories not only support their new brand narrative crafted within these pages but ensure their content hacks through the noise to hook the hearts of their customers. When finished with this guide book, readers will have revealed their most powerful stories for their personal brand to grow their influence and their business brand to generate a measurable increase in sales while increasing the productivity of their people and enhancing lives in the communities they serve. The storytelling structures in Brand Bewitchery, tested over more than a decade through hundreds of businesses and the thousands of people, simply help leaders excel through the stories they tell. Praise for Brand Bewitchery "A must-read for everyone in communications, marketing, or sales, Brand Bewitchery will completely change the way you think about your story and how to tell it." --Jay Baer, founder of Convince & Convert and co-author of Talk Triggers "Brand Bewitchery is an enchanting tried and true magical learning adventure for anyone daring to uncover Park Howell's spellbinding universe of story learning, story crafting, and storytelling. A levitation charm for any organization and leader seeking to elevate their brand, Howell's brilliant Story Cycle sorcery will have you smiling, engaged, and unbinding the true business of story for ultimate success." --Miri Rodriguez, storyteller and global head of internships at Microsoft "The story about your business IS your business. Park's book is a must read for people who want to use the power of story to design and dominate their own market category." --Christopher Lochhead, #1 Apple podcaster, #1 Amazon author "This is the most important guide to marketing of our times. Park's Story Cycle ensured that Airloom Supplement was able to forge a meaningful connection with customers while building an authentic brand that upheld our true values." --Avni and Dr. Shyam Shridharani, creators of Airloom(R) Supplement "Park Howell is a gifted storyteller AND is host of the best podcast for story in the business world, BUT he knows you need to dig deeper and understand the bewitchery of story itself, THEREFORE he has written this excellent book that will enable you to start drawing on the true power of story for all your communications." --Randy Olson, scientist-turned-filmmaker, author of Houston, We Have A Narrative, and Harvard PhD "I love the guidebook approach for Brand Bewitchery. Each of the Story Cycle System's 10 steps is explained in a manner allowing you to craft and communicate your brand's compelling story. We just sold our business, and I can tell you first hand your story and storytelling is critically important to grow your business and add value. Park helped me lay this framework for our business a few years ago. We determined what made us unique and wrapped our story around it. Implement these steps and it will change your business-- for the better." --Arnie Kuenn, founder and CEO of Vertical Measures (retired) "Recruiting young executives who understand their personal brand story ensures a significantly higher success in the recruiting process. I recommend Brand Bewitchery as a must-read for careerfocused young executives." --Bill Franquemont, partner, DHR International "Park Howell was tending the flames of business storytelling long before most self-proclaimed experts were looking for a match. His Business of Story podcast continues to advance our craft by fueling those flames. If business stories are kindling, it only takes one Park to start a great fire." --Ron Ploof, StoryHow.com Park Howell is The World's Most Industrious Storyteller helping leaders of purpose-driven brands grow by as much as 600 percent. His 35 years in brand creation includes 20 years running his own ad agency Park&Co. He was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce. Park is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle System(TM) to clarify your stor