ABOUT BRAND BREAKTHROUGH In Brand Breakthrough , you’ll learn how to build a powerful brand personality that draws customers to your company and leaves your competitors in the dust. Packed with case studies, first-person interviews with top marketers, and hands-on activities, Brand Breakthrough will inspire and empower you to navigate your company’s brand journey. It includes lessons learned the hard way and “gotchas” to avoid. Inside, you’ll find a step-by-step framework to: Define a brand personality that matches your company’s unique culture - Articulate how you help customers succeed in ways competitors can’t - Convey your brand personality in content, campaigns and conversations - Build consensus and excitement for a brand launch - Measure the impact of brand personality on your business goals Why now? It’s tempting to sweep brand questions under the rug in favor of an impending deadline or solving the next crisis. But, without a strong brand personality you end up being a passive participant in your own marketing. Prospective customers make incorrect assumptions. Salespeople tell inconsistent stories. Worse, competitors paint an unflattering picture you’ll struggle to defend against. Don’t procrastinate. It’s time to define and launch your company’s brand personality. Scroll back to the top and get your copy of Brand Breakthrough. "I will definitely use this book's content in my marketing classes. The hands-on activities will translate wonderfully into the classroom!" Dr. Sara Jablon-Roberts, Associate Professor, Johnson & Wales University "Brand Breakthrough was a very valuable resource for me and my colleagues. The real-life examples and short, succinct chapters allowed for the information to be easily absorbed and put into practice. The importance of personality and creating a true, unique and identifiable brand voice along with the steps to get you there were invaluable," Stacy Del Gallo, Smart Solutions "There are many books out there talking about the importance of building brand equity and personality, but this book actually explains how to get it done, A must read for marketers looking to make an impact," Tucker Hall, Appetize Award-winning marketer Margie Agin helps companies clarify their brand positioning, develop content-driven campaigns, and accelerate sales. She is the founder of Centerboard Marketing, a marketing consultancy located in the Washington, DC area since 2012. Previously, she led marketing teams at Blackboard and Cisco and taught content marketing at Johns Hopkins University. Over a 20+ year career Margie has combined curiosity about people, strategic thinking, research, and sharp writing to help companies build exceptional marketing programs. When she's isn't busy wrangling a business and two kids, she also speaks at conferences, teaches, cooks, and travels whenever she possibly can. Margie is a proud graduate of Tufts University and American University. She lives in Falls Church, Virginia with her husband Art, daughter Abigail, and son Nate. To learn more about Margie and Centerboard Marketing visit www.centerboard-marketing.com.