Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim. There are ways for brands to break this cycle. Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves. Brand Hacks takes you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal , social , and cultural meanings that successful brands bring to consumers’ everyday lives. Most importantly, this book will show you how to use simple brand hacks to create and grow brands that deliver meaning even with a limited budget. Brand Hacks is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small. Brand Hacks challenges marketers and business leaders to put their same-old tactics to rest and shows them an intriguing way forward. MARTIN LINDSTROM Author, Founder & Chairman of Lindstrom Company Brand Hacks reveals a powerful truth about our customer-driven world: meaning is the new money. MARTY NEUMEIER Director of CEO Branding at Liquid Agency & Author of The Brand Gap and Zag: the #1 Strategy of High-Performance Brands Anything with the terms brand and hacks should be required reading in this day and age. Emmanuel lays out unique strategies for brands of all shapes, sizes and colors to utilize in a customer-dictated era. Geoffrey Colon, Head of Brand Studio - Microsoft Advertising Anyone with a brand should read this book. It is full of hacks that will help you create, grow, and maintain successful brands on a shoestring budget. Matt Britton, Founder & CEO, SUZY Emmanuel writes perceptively and eloquently about the changes taking place in our culture and their implications for brand building. Any marketer who really wants to up their game would be well-advised to read this book. Nigel Hollis, Former Chief Strategy Officer, Kantar Author: The Global Brand and The Meaningful Brand Brand Hacks provides a new and insightful approach to understanding how brands work and what drives consumers today. Clear and informative. Dylan Evans Author: Emotion: The Science of Sentiment What is a brand hack? A great idea for a book, well articulated with shortcuts and fresh thinking for all marketers to implement easily. Old tactics die hard - but this book will finally put them to rest. Norty Cohen Author: The Participation Game and Join The Brand Founder and CEO, Moosylvania Emmanuel's background combines over 16 years of market research and marketing experience with strong academic achievements. At Ipsos, Emmanuel supports numerous Fortune 500 companies by providing them with a full understanding of their customer's journey. This encompasses brand awareness to purchase and recommendation, leading to greater insights on the consumer within it. His clients span across a wide range of industries, including consumer package goods, retail, financial services, advertising agencies and media outlets. Emmanuel also teaches Consumer Market Research at the University of California at Los Angeles (UCLA), and writes about consumer psychology for numerous publications. Emmanuel holds an MBA in Marketing from the University of Hull, United Kingdom and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom.