Make your brand a blockbuster with strategies perfected by the superstars of rock 'n roll Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands. Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin' guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process. From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business. Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star . "Steve Jones knows a thing or two. Listen and take notes." - Gene Simmons of KISS "Rock stars are larger than life, compelling us to become fans and spend money (lots of money). Chock full of modern examples of success, Steve shows you how to use proven rock star techniques in your business, making you a hit in your marketplace!" - David Meerman Scott, bestselling author of Real-Time Marketing & PR "Everybody has something to sell... whether it be a product or a personality. What can you do to make your brand more famous? More mysterious? More NOTORIOUS? Steve Jones' book Brand Like A Rock Star gives you the insight of a Rock N Roll veteran. Read it, and your brand just might go from Milk Toast to Tiger's Blood." - Alice Cooper "Hands down, this is the best fun-read brand book in a long while. Steve Jones loads up this can't-put-it-down book with examples on how the world's strongest "rock star" bands built their brands. He relates their lessons to issues facing traditional businesses." - Robert Mackalski, author of the blog Mackalski on Marketing "Steve Jones has a firm grasp of the importance of branding. His insight into this important field is well illustrated in this fascinating book." - Phil Carson, signed both AC/DC and Twisted Sister to Atlantic Records. He currently manages Foreigner and Dee Snider. It all began on a patio in Austin, Texas, as I sat sipping a beer and listening to Jimmy Buffett's song "Margaritaville" playing in the background. "Margaritaville" was JImmy Buffett's only real hit song. It is a fun but silly little song about getting drunk and not having a care in the world. So how on earth did Jimmy build a business empire around this simple song? I realized that "Margaritaville" wasn't a song... it was a state of mind. Buffett built a business empire around a state of mind, a feeling, an experience. That was the moment that Brand Like a Rock Star was born. I didn't know it at the time, but Jimmy Buffett wrote "Margaritaville" in Austin, not far from where I was sipping that beer. It was more than a coincidence. This was fate. After more than 30 years in the music industry, I had personally watched the rise and fall of countless music legends. But it was that moment in Austin when I realized that the core strategies of successful bands were the same core strategies great brands were using to build their following. I began to see the connection. Great brands are consistent like AC/DC has been for fifty years. Great brands always evolve, the way U2 and Taylor Swift have over the years. Great brands are unafraid to stand out from the crowd, just like KISS cut through the noise. Great brands stand for something meaningful like Bob Marley did. Great brands overcome every single obstacle like Fleetwood Mac and Meat Loaf did. Great brands recover from mistakes and succeed again, just like Justin Bieber. Great brands connect with their customers in the manner that the Grateful Dead did. The result is Brand Like a Rock Star, both the book and the speaking engagements. On that day in Austin, I embarked on a journey to share the link between the legends of rock and the legends of business and to help new businesses understand how they can seize the day and become the rock stars of their field. Used Book in Good Condition