In this Amazon #1 Bestseller and Sydney Design Award winning book, you will learn more about Brand Archetypes than ever before. Similar to how people have personalities, the power in building a brand with personality lies in the unconscious connection a brand can have with it’s audience.In Brand Magic – how to build a brand with personality, Brand Strategist and author, Debbie O’Connor not only looks at the 12 personality archetypes that we all subconsciously already know and understand, but she hones in even deeper into the additional 6 family members in each group.Each chapter has been designed with the brand archetype attributes in mind, giving the reader an insight into how personality through the use of design, colour and font choice can be obtained. Taking the concept of the Brand Archetype even further, Debbie looks at the 5 senses and how you can create a truly immersive brand experience. The Magic in this book... Branding explained in easy to grasp terms. Learn about all 12 of the brand archetypes as defined by Carl Jung Discover the additional 6 family members to give more nuances to your brand’s personality Visual chapters bring each personality to life Learn to use the 5 senses to create a brand experience Understand how you can implement psychology based brand strategies that won’t cost you a fortune. For every hard copy book sold we will donate $2 to the Good Work Foundation. "Debbie's work around brand personalities is the best I have seen from anyone, anywhere in the world. This book captures it beautifully and unpacks in detail everything you need to know. If you are a business owner, marketing consultant or designer of any type, this book must be part of your library." - Dale Beaumont - Founder & CEO of Business Blueprint "O'Connor takes the fascinating subject of brand archetypes to its logical conclusion: how to activate the archetypes to create experiential magic in the minds of customers. A must-read for branders." - Marty Neumeier - Partner and Co-founder of Level C "As a brand designer & strategist looking to create powerful brands for my clients, there is no stronger tool than that of brand personality. This book unveils the mystery behind archetypes so you can create endearing brands that truly connect! It's JUST magic!" - Jacob Cass, Brand Designer & Strategist, JUST Creative "If this book was an archetype it's be the hero, because it will save you so much effort and time getting your brand archetypes right Your brand needs this book! It's brand magic alright! Watch Debbie turn a personality less brand into a brand people will love." -Kieran Flanagan, THE BEHAVIOUR REPORT "All influence ultimately begins with insight. I've spent my professional life studying brands and personality psychology and Debbie's book adds a critical and practical perspective to the field." - DAN GREGORY, THE BEHAVIOUR REPORT Personality has power to uplift, power to depress, power to curse and power to bless -Paul Harris "Beauty only gets attention, but personality captures the heart". - Marilyn Monroe Have you ever wondered why some brands connect and resonate with their customers more than others? Some brands seem to ooze personality, attract your attention, nd make you want to buy from the, while others are bland. Inside this deep dive into Brand Personalities, learn how you can build a genuinely connected brand by using the psychology of archetypes. Debbie O'Connor takes you through the 12 personalities defined by Carl Jung with a focus on personal and business branding. Inside you'll learn: Insights into all 12 archetypes - Examples of personal and business brands - How to create a brand experience using your five senses - Discover the six additional family members Brand Magic will help you to understand and practically implement Brand Personalities into your business.