Brand Mastery: Building and Nurturing a Powerful Brand is a comprehensive guide that argues true branding goes far beyond logos and marketing to become a holistic strategy of intentionally cultivating every perception and interaction associated with a name. The book positions Brand Mastery as a discipline at the intersection of “art and science, strategy and empathy,” designed for any leader, marketer, or entrepreneur seeking to build a brand that is not just noticed, but “remembered, trusted, and even loved.”