Whether you are naming a company, product, service, or even an idea ― choosing a brand name is one of the most important business decisions you will make. A brilliant name defines your brand, and it can shape the future of your business. Brand New Name shows you how to name, or rename, anything. The process is simple and strategic. Anyone can do it! You will discover how names persuade people and get stuck in their minds, and the origin stories of iconic brands. Brand New Name brings together a practical how-to guide with loads of examples and inspirational stories so you can create a name that you will be proud to own. “Brand New Name is a fast, fun, and useful read. If you need a name for your product or company, start here.” ―Jake Knapp, New York Times bestselling author of Sprint “Action-oriented. Beautifully designed. Inspirational. Brand New Name takes the pain away from naming.” ―Gino Wickman, author of Traction and Creator of EOS “This is such a badly needed book! Part inspiration, part how-to, Brand New Name shows you exactly how to create a brilliant name/brand for your business, product, service, initiative anything that needs a name.” ―Verne Harnish, founder Entrepreneurs' Organization (EO) and best-selling author of Scaling Up “Gorgeous and inspiring, this is the quintessential manual for turning a name into something much more powerful: a true brand asset.” ―Jay Baer, founder of Convince & Convert and co-author of Talk Triggers “Jeremy Miller's brilliant book will help you solve the biggest problem in marketing today.” ―Al Ries, co-author of Positioning: The Battle for Your Mind “Don't try to name, or re-name, anything without this book! Brand expert Jeremy Miller lays out a proven, step-by-step process that anyone can use to create an unforgettable brand name. Miller's approach is strategically inspired and brilliantly simple.” ―Denise Lee Yohn, author of What Great Brands Do and FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies Jeremy Miller is a Brand Builder, Keynote Speaker, and president of Sticky Branding ― a brand building agency. After rebranding his family's business, Jeremy embarked on a decade long study of how small- and mid-sized companies grow incredible brands. He knows what it takes to grow a Sticky Brand and how you can do it too. For more information visit StickyBranding.com. Every entrepreneur, business owner, and marketer has to name something ― at least once. It’s part of the job. You need a name to start a business, create a product, launch a campaign, share an idea, or define a place. Everything, literally everything, has a name: babies, products, drugs, books, beers, gods, companies, cats and dogs. That’s just scratching the surface. There are names for molecules, stars, countries, towns and places, wars, cults, hurricanes, causes, churches, and laws. Everything has a name. Without a name, could it even exist? Naming is one of the most fundamental building blocks of how we communicate and understand. As Eve Ensler wrote in The Vagina Monologues , “I have always been obsessed with naming things. If I could name them, I could know them. If I could name them, I could tame them. They could be my friends.” Names are everywhere, and to name something is one of the most important decisions you will make. But naming sucks! There, I said it. The process of naming can be awful. It’s time-consuming. It’s hard work. And every time you think you’ve found a great name, you discover it’s already taken. I cannot tell you how frustrating it is to find a name that is absolutely perfect , only to discover that some jagweed has stolen it from you. Ok sure…they found the name first. They’ve been using it for years, and they’ve trademarked it and made it their own… But they definitely don’t deserve it. Your use of the name is so much better. Screw them for taking it! So after a temper tantrum or three, you come to terms with the situation. The name is ideal, but it’s not yours. You’ve got to find something else. So you keep digging and testing and looking for the right name. You know it’s out there. You just haven’t found it yet. Michelangelo said, “Every block of stone has a statue inside it and it is the task of the sculptor to discover it.” The same is true for you. It’s your job to dig and brainstorm and create to find that name that captures your brand perfectly. The process can suck, but the outcome can shape the entire future of your business and brand―so let’s challenge that notion. Naming doesn’t have to suck. I am going to show you a better way to generate names. In Brand New Name you will discover a proven, step-by-step process to create an unforgettable name. I will show you what to do every step of the way ― from exercises to generate lots of naming ideas to techniques on how to test which names resonate the most. You’ll discover the science of how names persuade people and how they get stuck in your mind, and y