Nonfiction Book Awards Silver Winner 2025 #1 AMAZON BEST SELLER Entrepreneurs: Ignite the hidden power of brand alignment! Celebrated branding industry legend Brandon Coleman Jr is on a mission to inspire all entrepreneurs to ignite the hidden power of brand alignment in their business and life. Brand ON! is a must-read if you are an entrepreneur trying to maximize your potential in today’s markets. Brandon reveals the hidden opportunities and inspires immediate action by sharing real-life client stories from small to medium businesses that have experienced quantum growth through brand alignment. You will benefit from fifty years of consulting expertise and come to understand why brand alignment is an invaluable, time-tested way of optimizing the success of your business. This essential book for entrepreneurs: Shares half a century and $Millions worth of consulting expertise for the price of a book! - Explains the fundamentals of a well-aligned brand - Exposes the major causes that make most businesses Brand OFF! - Provides you with the tools to begin assessing your own brand alignment. Writing with an entertaining blend of creativity and candor, Brandon will give you the power to turn your Brand ON! Praise for Brand ON! “What great leaders are saying.” “In his inimitable, down-to-earth, cut-through-the-crap style, Brandon Coleman Jr discloses the secret ‘Brand ON!’ superpower that can defeat evil inefficiencies, triumph over status quo, and inspire customers and employees alike. From young entrepreneurs to experienced C-suite executives—anyone intent on maximizing their bottom line will benefit from this entertaining, enlightening, and invaluable read.” — Craig Murray , owner, executive chairman, MOCEAN, LLC “It takes leadership courage to see and address issues with brand alignment, but trust me—your customers see them before you do. In this book, Brandon Coleman Jr urges leaders to relentlessly seek the truth and drive alignment that will power your business.” — Bob Jordan , president & CEO, Southwest Airlines Co. “This exceptionally wise book goes well beyond many other books by inspiring readers to implement the brand-strengthening guidance it offers. Brand ON! delivers on its promise.” — Leonard Berry, PhD , noted author, University Distinguished Professor of Marketing, Mays Business School, Texas A&M University “From boardrooms to dinners at hushed corner tables, Brandon Coleman Jr’s rare ability to cut through the clutter never wavers. He manages to fit his expertise from every conversation and engagement into each page of Brand ON! His insight will help you turn ambiguous strategies into a crystal-clear manifesto for success. Brand ON! will sit next to my favorites.” — Chris Paradysz , founder & co-CEO, PMX Marketing Agency “Most consultants are hesitant to release their hard-earned secrets, but Brandon Coleman Jr openly shares what he has learned over his fifty-year career. He cleverly mixes anecdotes with sage advice to help the reader better comprehend brand alignment . . . a great read!” — Brad Freels , chairman & CEO, Midway “It’s a war of creativity and ideas, so I want Brandon Coleman Jr in my foxhole. Brand ON! is a must-read!” — Stuart Sanders , founder, Sanders Consulting Group “Brandon Coleman Jr writes the book on marketing that most wouldn’t dare. With no agenda other than delivering the absolute truth about what works (and what almost never does) in SMB marketing, Brandon is clearly unafraid to ruffle some feathers. My worry is that those who need to read this book the most, never will. Which is exactly why every business owner should.” — Marsha Murray , owner, chairwoman, Murray Resources “Brandon Coleman Jr shares his remarkable success growing businesses across a wide range of industries. In Brand ON!: The Hidden Power of Brand Alignment , Brandon generously, and in a very captivating manner, shares with the world his time-tested recipe for success.” — Dr. Stephen W. McDaniel , senior professor, regents professor emeritus of marketing, Mays Business School, Texas A&M University “Finally, a book on branding that provides a relatable and practical approach for small and medium-sized businesses. Whether you're a startup founder, a small business owner, or a marketing professional, this book offers invaluable insights that can transform the way you think about and execute brand strategy. It's a must-read for anyone aspiring to create a brand that resonates deeply with its audience and stands the test of time.” — Eric Poerschke , owner, chairman, Next Level Thinking “Brandon Coleman Jr’s new book, Brand ON!, is a masterclass in understanding and harnessing the power of brand alignment. With an engaging and insightful narrative drawn from more than fifty years of professional experience, Brandon makes the complex world of branding accessible and relatable for everyone. Whether you’re a budding entrepreneur, a seasoned professional, or simply someone curious about the im