Learn to Fail Forward Brand Renegades shows readers how to develop a non-traditional success formula to disrupt and innovate their industry. Club Tattoo founders and industry disruptors Sean and Thora Dowdell share their experience as a woman-run company in the male dominated world of tattoos and piercings. The lessons taught in this book are about learning to admit failure and learning to fail forward. Readers will learn how to: Work ON the business instead of IN the business - Know when to take calculated risks - Make affordable mistakes to innovate - Step away from their comfort zone - Become a powerful leader and not just a boss Sean Dowdell was born in 1973 to a lower middle-class family in Phoenix, Az. At the age of 18 he entered into the music industry as a drummer and worked his way up eventually signing 3 record deals with the late rock legend Chester Bennington of Linkin Park. During his time in the band Sean, Chester, and Thora (Sean’s wife) eventually became partners in building one of the world’s only luxury tattoo and piercing studios called Club Tattoo. It grew into 6 locations in Arizona and on the magnificent Las Vegas Strip including, Planet Hollywood Miracle Mile Shops and The LINQ Hotel & Casino. Sean has 2 patents on jewelry design and software and is considered an innovator and disruptor within his industry. Sean wrote his first book in 2017 titled:"TATTOOED MILLIONAIRE” (BUILDING THE CLUB TATTOO EMPIRE)Which describes Sean's journey in creating and building his multi-million-dollar business: Club Tattoo with less than $8,000! Thora is a full business partner and the force behind developing and expanding the Club Tattoo brand into the multimillion-dollar enterprise it is today. She created and implemented, and still fine-tunes and updates, the business systems and processes that allowed Club Tattoo to run profitably and successfully. She works tirelessly to protect the interests of the owners and the employees, from the front of the shop to the back, as well as providing a consistent, comfortable, and professional customer experience.