What does it really take to get to the top of your industry? The answer: brand. Brand Sharks Volume 2 focuses on brand is the best way to make it in business, and the best road to take is branding yourself as a shark. Ambitious, aggressive, and not afraid to take what belongs to you. Each chapter looks at different sharks’ stories, showing you what it means to truly stand on top of the food chain. This book will show you now. No more competition. No more trying. Be a Brand Shark. A special thanks to co-authors: Nancy Alcantar, Daniel Burke-Aguero, Patrick Richard Garcia, Joe Loya, Rich Perry, Tab Pierce, Maria Rodriguez, Nicholas Riley, John Rivas, Michael Ruth, and Timothy White