Who are you and what do you bring to the table? In a professional landscape where competition is fierce, finding new ways to stand out and position yourself as a trusted expert and leader in your field is essential. The key to unlocking career success lies in understanding your personal brand - your strengths, passions, and unique talents—and leveraging them to your advantage. Brand YOU!: Reinvent Yourself, Redefine Your Future is your roadmap to building a powerful personal brand that positions you for success. In this transformative book, brand-centered leadership and communication coach, Dr. Hume Johnson walks you through a simple and proven 5-step process to help you: Define the key assets that shape your personal brand and unique value. - Leverage your unique value and strengths to solve problems in your niche. - Build a personal brand that demonstrates the full spectrum of who you are and what you can deliver. - Communicate your value with clarity, confidence, and authenticity—both online and offline. Filled with practical exercises and real-world advice, Brand YOU! provides the tools you need to redefine your professional identity, showcase your expertise, and build a career rooted in your own personal currency - what makes you exceptional. It’s time to stop blending in and start showing up as your best self. With Brand YOU! by your side, you’ll learn how to navigate your career with confidence and purpose, building a future that truly reflects your unique value. When I started to talk and write about personal branding, it wasn't the buzzword it is today. One of the biggest mistakes people make is to equate personal branding with their online presence and particularly attracting a following on social media. As a result, many individuals miss its value as a serious career management strategy. This book, Brand YOU! was my intervention in the ongoing discussions about personal branding. I wanted to seriously consider its value in career management and success, and the role of the self in a professional setting - your skills, personality and values and how that helps you show up as a person who can offer real value in any space.  Although I consider social media as valuable, it should not be the start point or substitute for your personal brand. Social media is simply one of the tools that you can use to convey your brand.  I hope this book clarifies personal branding for you, and gives you the start point you need to create a personal brand that you can leverage for career success.