As an author, do you need a personal brand? Yes, yes you do. You are running a small business and businesses need to understand what they are offering. But what is an author brand? It's the experience you offer the reader. Building an author brand is not as simple as colors, fonts, and logos. It's about the promise you're making to the reader so when they see your book or look you up online, they know what they are getting. Setting expectations and meeting them is essential to snagging and keeping new readers. Your author brand, well thought out and developed, helps you do that. It helps you find and keep readers, sell books, and sustain your author career. This book will teach you how to: Develop a solid understanding of what an author brand is - Design your own brand - Draft a visual representation of your brand - Devise a content strategy to project your brand to the world Once you have developed a solid author brand, you need to implement it. That doesn't just mean post to social media. It means your entire online presence, your books, your speaking events, your print materials all need to reflect the experience you promise with your brand. This book details all the information you need to start building and implementing your author brand today. ------------------------------------------------------------------------------------------------------------------------------------ Praise for "Social Media for Authors: Book Marketing for Writers Who'd Rather Write" "Just what you need as an author starting social media" "This is the book I recommend for every new author" "Excellent reference and guide" Praise for Jenny Kate teaching at Pikes Peak Writers "Jenny is knowledgeable about marketing and since she's also an author, she has great insight on how to make social media work for authors." "Jenny is a joy to watch and learn from. She makes content relatable and then details how to make it happen." "I will definitely be using Instagram more now after Jenny explained it!"