Brand is a Verb offers a candid and comprehensive guide for business leaders, marketers, and founders who want to build brands that actually mean something — and then live it out loud. With a mix of humour, strategic clarity, and creative inspiration, Chad Hason walks his readers through the real work of defining your brand’s mission, positioning, values, and personality — then shows you how to activate it across every touchpoint, while shining a candid light on what can happen if you don’t. Because your brand isn’t what you say it is. It’s what you do.