Branding is a hot topic in business, but what does branding really mean? And how can entrepreneurs create a consistent and compelling brand while also managing the day-to-day operations of their business? In BrandFix, Kady Sandel draws upon her experience as a brand strategist, designer, and entrepreneur to demystify branding for startups and business owners. Through real-world branding examples and step-by-step recommendations , Kady will show you how to create a cohesive road map for your brand. Discover how to: • Identify the unique traits of your brand so you can express them to your customers • Differentiate your company from your competitors so people choose you every time • Align your branding efforts with your business goals to scale your company • Decide whether or not to be “the face” of your company and move forward with confidence •Translate your brand strategy into powerful and consistent visuals that keep customers coming back for more You’ve spent enough time trying to crack the branding code on your own. It’s time to take your business to the next level and create a brand that people will remember.