Your brand is the most important part of your business ― it’s a living thing. Learn to find, shape, and share your brand story with the world. Consider this: every individual and business tells a story to the world, and that story is their brand. It’s alive, constantly developing, experienced in real time by everyone around it. Now ask yourself, Are you consciously shaping and broadcasting that brand story? Is it under your diligent care and control, or is it running amok, causing chaos everywhere it goes? Or, perhaps even more tragic, is it sitting in a corner sulking, wondering why no one notices it? BrandJitsu™ is a practical and effective way to strengthen your living brand, like a muscle, so that it tells the story you want it to tell ― a meaningful and memorable tale that will not just attract the attention of your ideal customers but also the best employees, partners, and suppliers. Mastering BrandJitsu™ won’t take years. It’s a skill that can be quickly learned and applied as soon as you finish reading this book. It teaches you to sharpen your focus, strategically align your brand’s DNA, and ensure your story is not just heard but felt, leaving a lasting impression on everyone it touches. With these insights and practical steps, I’m back to rebranding my businesses, and the results are already showing. ― Neville Chamberlain, Founder of Britewrx Michael Dargie has crafted a masterclass in the art of storytelling with BrandJitsu . Not just another guide but true guidance with actionable and informed steps to define and differentiate your brand, elevating it from “meh” to “amazing” along the way. His honest and humble narrative tone invests in readers coming into the brand game at whatever level of experience and gives those willing to go the distance the tools to make it happen. ― Lou Maxon, founder of Maxon Inc. This book will remain close at hand ― dog-eared and filled with Post-it notes! Packed with juicy insights and real-world examples, BrandJitsu is your ultimate playbook for transforming your brand into something unforgettable. If you want to connect with your audience on a deeper level, add purpose to your organization, and even make a cultural splash, this book is for you. Let the rebranding begin! ― Justin Knibbe, assistant professor (teaching), Haskayne School of Business, Entrepreneurship and Innovation BrandJitsu brilliantly blends strategic branding with the flair of improv theatrics, making the complex process of defining your brand DNA not only accessible but genuinely enjoyable. The author’s unique approach turns what could be a daunting task into an exciting and creative exploration, giving readers the tools to craft their brand’s story with confidence and fun. ― Carmen Pineda-Selva, DST specialist, Videography Incognito BrandJitsu is a branding masterclass with analogies, illustrations, and tables that make complex concepts memorable and actionable. Written in Dargie’s engaging, conversational style, it feels like you are sitting down with him to learn a refreshingly straightforward approach to branding. Having successfully used the method myself, I can confidently say this book equips anyone to cut through the noise and achieve remarkable results. ― Bryan Schultz, president, Seescape Systems BrandJitsu is nothing short of brilliant. Drawing from Dargie’s extensive expertise in art, design, theatre, and business, it transforms profound insights into an intuitive and creative toolbox. These tools will equip entrepreneurs and leaders to craft resonant, memorable, and authentic brand stories that enable their businesses to soar. ― Deeter Schurig, president & CEO, cSPACE Projects In BrandJitsu , Michael Dargie is the professor of brand! Everyone who has a brand or aspires to have a brand should read this book. You can’t help but ask yourself the tough questions about your brand and purpose. ― Carrie Tuttle, founder, Team Mojo BrandJitsu is a game-changer for anyone looking to enhance their understanding of branding. After two decades of working with students on case-solving teams, I can confidently say that this is the resource I wish I had all along. It clarifies the concept of branding and guides you in crafting not only a memorable brand but a compelling story. ― Cam Welsh, emeritus professor, Haskayne School of Business and Mad Skills mentor Michael Dargie knows how to tell a good story, and BrandJitsu is the embodiment of that. It’s more than branding ― it’s a journey to uncover exactly what your story is. Dargie’s framework doesn’t hand you prefabricated answers; it helps you find the truth of your brand and how to share it in an authentic and meaningful way. ― Jonathan White, founder and CEO, Hiro Studio This book provides practical strategies to shape and share your brand, and your story effectively. By treating your brand as a living entity, BrandJitsu™ simplifies the process, helping businesses create