Brands and Bulls**t. Excel at the Former and Avoid the LatterA Branding Primer for Millennial Marketers in a Digital Age By Bernhard Schroeder (Author)Brands and Bulls**t is the first branding book written exclusively for Millennial marketers and entrepreneurs to provide insights and tools on how to purposely create a digital brand. The kind of brand that ultimately creates such a powerful “feeling” in a customer’s “mind and gut” that they feel there is no substitute for your product or service. Brands and Bulls**t. Excel at the Former and Avoid the Latter strips away the mystery of branding and gives you a branding primer necessary for every digital marketer or entrepreneur. This new branding book offers you the insight and tools to learn how to excel at branding. It is filled with over twenty years of expertise working with some of the best brands and branding experts in the world. Add wisdom, knowledge and value to your marketing or startup career. In an enlightening two-hour read you’ll learn: -Understand what branding in a digital world really means-Learn how to create a powerful brand that creates a customer “feeling”-How to quickly create a brand plan with the BrandPlanr®-Create specific brand strategies that really work in the marketplace-Review ten possible brand strategies and understand their potential-Understand how positioning and category ladders work and why-To utilize tools like brand decision trees to simplify complex brand choices-Create a branding strategy for a client or company that targets a blue oceanA powerful new marketing book on branding written for today’s digital marketers and entrepreneurs. It’s about time. Digital marketers have all the online tools ever imagined to create marketing campaigns for their brands. But they lack the branding knowledge to excel as brand experts. Brands and Bulls**t. Excel at the Former and Avoid the Latter was written specifically for digital marketers to give you the branding tools and insights you deserve. Insights learned from working with the best brand experts in the world. Now they are being shared with you. PRAISE FOR BERNHARD SCHROEDER'S NEW BOOK ON BRANDING: "For any digital marketer, strategist, creative or communicator in today'sbusiness world, read this book. Schroeder's career has spanned threedecades and his branding knowledge is all here for the taking. Whetheryou're part of a startup or running an established Fortune 50 company,consider this the play book for how to compete in today's ever-changingworld of brands." TOM SUITER, CO-FOUNDER OF ENJOY, FORMER CREATIVE DIRECTOR, APPLE "Brands and Bullsh*t examines the distinctions between branding andmarketing - between tactics and strategy - for today's up-and-coming digitalmarketers. If you are looking to stand out in a crowded field, evolve into awell-rounded marketer or make the transition to brand marketing, you needto read this book." SCOTT CARRINGTON, MGR, DIGITAL BRAND MARKETING, PATAGONIA "Brands and Bulls**t should be mandatory reading for every online mar-keter. It's time you learned what you don't know about branding and stepup to becoming a "bad ass" branding warrior." THOM MCELROY, CO-FOUNDER, VOLCOM "In my experience, too many new marketers confuse tactics for strategyand seem to believe communications somehow displaces the importanceof branding. Brands and BullS**t is a comprehensive, career-enhancingcourse in the essentials of branding." MICHAEL IRWIN, FORMER CHIEF STRATEGY OFFICER, WD-40 "At Mirum, we create experiences that people want and businesses need.We work with companies who embrace the transformative power of digital.Brands and Bulls**t is a powerful addition to our digital branding arsenal." DANIEL KHABIE, GLOBAL CEO, MIRUM AGENCY "In all that time that I have worked with some large brands, I've neverworked with anyone who understands branding and where markets are go-ing like Bernie Schroeder. He has the ability to look over the horizon and seewhere a brand needs to go to be successful. Brands and Bulls**t is not abook as much as it is a lighthouse in the darkness for young marketers." LEEANN IACINO, FORMER COO, BERKSHIRE HATHAWAY HOMESERVICES BRANDS AND BULLS**T. EXCEL AT THE FORMER AND AVOID THE LATTER. A BRANDING PRIMER FOR MILLENNIAL MARKETERS IN A DIGITAL AGE. As a digital marketer, are you marketing banner ads or building brands?Do you even know what a brand decision tree or a category ladder is?Probably not. Well, it's not your fault. You most likely grew up inside of adigital marketing environment. You had no brand mentor. However, yourfuture career success depends on your ability to grow from being a digitalmarketer to becoming a brand expert. Brands and Bulls**t. Excel at the Former and Avoid the Latter strips awaythe mystery of branding and gives you a branding primer necessary forevery digital marketer. This new branding book offers you the insight andtools to learn how to excel at marketing strategy and branding. It is l