Communication is the real work of leadership. It’s a fundamental element of how leaders accomplish their results. As companies become increasingly more global, use ever-new technologies to communicate and become more diverse, leaders must become even better at using the power of communication. In his experience working with organizations and leaders from small start-ups to Fortune 50 companies, Mattson Newell, has personally observed how a leader’s ability to master the art and science of communication can affect a company’s culture and bottom-line results. Over the years, in observation and practice, he has developed the powerful SPEAK Model™. The SPEAK Model™ captures 5 fundamental skills which help leaders deliver Breakthrough Communication that drives results. In this book, he walks through each of these 5 skills in an engaging, impactful manner sharing insights, research, case studies and key applications for readers to use right away so that they can begin to deliver Breakthrough Communication! "Breakthrough Communication should be read by novice and expert alike and by all who seek to become authentic, effective and successful leaders!" -Tom Smith, Co-Founder of Partners In Leadership, 4-time New York Times Bestselling Author "In today's dynamic and uncertain climate, it is critically imperative that business leaders stay meaningfully connected with their employees, both personally and professionally. Mattson Newell's wonderful book, Breakthrough Communication , is the right tool to help you do this! His insightful "SPEAK Model" offers the needed skills to not only make your communication efficient and effective, but also purposeful. A magnificent read!" -Stephen M. R. Covey, The New York Times & #1 Wall Street Journal bestselling author of The Speed of Trust, coauthor of Smart Trust "In study after study, improved communication is a key to success between people, in teams, and within organizations. Many know the truisms of communication but don't do them. Mattson's insightful book captures communication principles in his memorable SPEAK model, then he provides stories, tools, and actions to turn principles into practice." -Dave Ulrich , Rensis Likert Professor, Ross School of Business, University of Michigan, Partner, the RBL Group "Effective communication is at the core of effective leadership. A must-read for anyone wanting to strengthen their organizational impact and engagement with others to reach full potential." -Henrik Östhed, Partner, Bain & Company "As a Chief HR Officer, I find that helping leaders in my organization communicate effectively is both challenging and crucial to sustained success. Mattson Newell has provided a brilliant tool in helping us all step up our quality and effectiveness in communicating with our people." -Brian Walker, SVP, Chief Human Resources Officer, Unifrax "This book says so much in so few words. The SPEAK Model simplifies the process for empathic and effective communication. Of all the books I have read on communication, this was the one I reviewed for having tough conversations." -Marlon Lindsay, Co-Founder & CEO, TechTrep "Communication is critical to success in the World today, whether it be on the stage or on the field or in the boardroom. Breakthrough Communication is a must-read for anyone wanting to improve this important skill!" -Sharlene Wells Hawkes, President RMS Productions, Former Miss America "The SPEAK Model is a breath of fresh air for leaders looking to cut through the sea of communication overload and get straight to the point. It's easy to remember and can be applied immediately to deliver results for any sized organization." -Mala Grewal, Founder & CEO, Talent Catalyst "Breakthrough Communication provides a powerful process for leaders to use that allows them to focus even more of their efforts on the essential!" -Greg McKeown, New York Times Bestselling Author of Essentialism: The Disciplined Pursuit of Less , Host of the Essentialism podcast "Breakthrough Communication is going into my leadership library to reference often. Terrific read with powerful application!" -Tony Bridwell, Board Member & Culture Architect, Bestselling Author "The SPEAK Model is an approach that is universally applicable to any leader, any industry and any situation. Communication is key to high performing teams and Breakthrough Communication outlines an approach that will deliver results." -Ryan Millar, Senior Partner, Partners In Leadership, Olympic Gold Medalist, Culture Management Expert "Mattson Newell provides a guide for leaders to disrupt themselves, SPEAKING in a way that can build relationships and deliver results." -Whitney Johnson, CEO of WLJ Advisors, Bestselling Author of Disrupt Yourself Mattson is the author of Breakthrough Communication and Annie's Impossible Dream. He has also been published in Forbes, Inc. and Chief Learning Officer Magazine among others. H