A PRESENTATION TRANSFORMATION How can you vastly improve the chances of gaining alignment, agreement, and approval in your next presentation? How can applying simple, yet profound principles of Behavioral Science tip the scales of persuasion in your favor? THE SCIENCE Behavioral Science is the study of how and why people make decisions and judgments. I’ll share the same persuasive presentation methodology I unveiled at Nudgestock, the Behavioral Science extravaganza held every year by advertisement giant Ogilvy advertising! THE SECRET FORMULA Learn my simple, yet profound ABC strategy tool that has already helped thousands through my 16+ years of my presentation coaching. It will help you to quickly isolate your goals, assess your audience, unearth obstacles, and finally, choose a strategic path based on psychology and persuasion theory to get the outcomes you want! Besides my methodology you’ll get the latest tips, tricks, and techniques in the presentation skills world to help you rock your next presentation! THE STORYTELLING I’ll use various metaphors, including the design, engineering, and construction of the iconic Brooklyn Bridge to show the many parallels we can draw to modern presentations. Take away valuable, insightful, and practical life lessons from the stories of diverse individuals like… -Nardwuar, the eccentric music journalist. How does he manage to utterly impress and astound people while simultaneouslyannoying them? -Sean Evans, host of famous food + interview web show, Hot Ones. What is his secret to great interviews and how can you apply that to presentations? -Dale Davis, black blues musician that befriends members of the KKK. How does he manage to change the minds, hearts, and beliefs of his former foes? As well as some timeless wisdom from a few blasts from the past like Benjamin Franklin and Aristotle! THE SOLUTION If your presentations are missing that secret ingredient that moves people to action, this is the book for you! Buy! Buy! now and say bye bye to those boring, unstructured, data dump presentations! For anyone in public speaking, this is a must have! If you grapple with motivating and influencing your audience, Troy Andrews' Bridges and Barriers will provide techniques for building your presentation bridges. The author aptly merges behavioral science fundamentals with his wealth of experience as a presentation coach to help you master the ins and outs of persuasive presentations. Bridges and Barriers by Troy Andrews is a well-written guide to help you enhance your presentation skills. It offers helpful suggestions on creating a more inclusive environment, establishing rapport, and building trust with your audience. He explains each aspect of his approach with meticulous precision, rendering it easy for presenters (regardless of experience level) to implement it. I particularly enjoyed his engaging and informative anecdotes. Each thoughtful recollection provides valuable insight into the hows and whys of persuasive presentations, painting a vivid mental picture of how to strategize the techniques. Overall, Bridges and Barriers is a perceptive guide that will help public speakers improve the way they engage their audience. Makeda Cummings
Readers Favorite Bridges and Barriers: Practical Psychology for Persuasive Presentations by Troy Andrews offers a wonderful introduction to persuasion's hidden powers by relying on one basic concept: most people are swayed not by facts and figures as they often claim, but rather by subtle emotional appeals. According to Andrews, when used judiciously and honestly, these appeals to emotion can turn a dull presentation into a memorable one that can inspire change and create a bridge between the presenter and his or her audience, as well as destroy any barriers between them. What I appreciated the most about Bridges and Barriers was how the advice the author gave was so universal. Many of the persuasive tactics suggested by Troy Andrews are designed for marketers and entrepreneurs, but I was surprised at how many could apply to any person in any profession. This strategy, like so many others in the book, offers all types of public speakers a way to break the mold and create a presentation that any audience will remember. C.R.Hurst
Readers Favorite Drawing inspiration from a remarkable series of events that marked the construction of the Brooklyn Bridge, Troy Andrews presents an analytical masterclass on the key principles of public presentations in Bridges and Barriers. His explanations are clear and easy to follow, while the unique techniques he introduces encourage even skeptics to test his theories. By referencing past thinkers like Benjamin Franklin and comparing their approaches to true revolutionaries in the industry like Sean Evans, he inspires readers to think outside the box when engaging with his ideas. He explains how seemingly minor aspects, such as psychology and storytelling, play a pivotal role in the perfect