Brightens the Coat - Naturally brightens all coat colors while restoring the natural shade of the coat. Deep Cleaning pH Balanced Formula - Soap Free and pH balanced specifically for pets. Used By Grooming Professionals - Used by professional pet stylists and groomers worldwide. Our professional grade, concentrated pet shampoos and conditioners on Amazon are the same premium pet products used at grooming salons around the world. This product is also safe for use on cats. Makes 12 Gallons of Shampoo - 12:1 Concentration, Can be diluted 12 parts water to 1 part shampoo or used at full strength if desired Proudly Made in the USA with the Highest Quality Naturally Derived Ingredients - Handcrafted in small batches to ensure the highest quality for your furry friends. Will not wash off flea & tick topical products if used per manufacturer's directions. Cruelty-Free, Soap-Free, and 100% Biodegradable! Bring out your pup’s natural glow with Bubble Bros. Brightening Shampoo, a gentle yet effective formula designed to restore vibrancy, boost shine, and refresh dull coats. Perfect for regular use on all coat colors, this shampoo offers a luxurious clean with lasting visual impact. Restores Radiance to All Coat Colors Formulated to enhance natural coat color and brilliance, this brightening shampoo revitalizes white, black, brown, red, and multi-colored coats—without the use of harsh chemicals or artificial whiteners. Deep-Cleansing, Soap-Free Formula Its soap-free and pH-balanced base delivers a thorough clean while remaining gentle on your pet’s skin, making it ideal for dogs with sensitive or allergy-prone skin. Hydrates & Conditions While It Cleans This premium formula not only removes dirt, oil, and buildup, but also helps to retain moisture and soften the coat, leaving fur smooth, shiny, and easy to manage. Warm Vanilla Fragrance Infused with a cozy, comforting vanilla scent, your pet will smell fresh and inviting long after bath time—without overpowering perfume. Dilutes 12:1 for Grooming Efficiency Highly concentrated for value and flexibility, this formula dilutes up to 12:1, making it a go-to choice for professional groomers and pet parents alike.