In this comprehensive guide, seasoned communications experts Dian Griesel and Laura Radocaj reveal their proven, actionable strategies to elevate your visibility and success through effective public relations and media outreach. Drawing on over 40 years of combined experience and having represented more than 400 clients, they offer a practical, step-by-step approach to securing feature placements and interviews across traditional print, broadcast, digital, and social media. This book is perfect for executives and leaders looking to establish themselves as trusted experts in their fields. Inside, you’ll discover: Step-by-Step Strategies: Essential tactics for securing media placements in major newspapers, magazines, TV, radio, and social and digital platforms. - Develop the Message and Plan to Become a Go-to Thought-Leader: Understand why some people consistently secure print interviews, on-air appearances, and are frequently quoted in articles. There’s a method to landing these coveted media opportunities. - How to Stay on Reporters’ First-to-Call-for-Comment Lists: Learn the right way—and the wrong way—to ensure you remain top of mind for reporters and media outlets. Whether you're ready to dive in on your own or prefer expert guidance, this book equips you with the practical tools and insights to boost your profile. It’s a roadmap to your success. Are you ready to roll up your sleeves, get organized, and unleash your potential? Join Dian and Laura on this exhilarating journey toward becoming a recognized thought leader through free media coverage. Your story deserves to be told, and now you have the roadmap to make it happen! Dian Griesel and Laura Radocaj have collaborated for over two decades, combining their expertise in messaging and media to elevate clients into the “Status-phere!”