Build Your Pricing Power! introduces a powerful, cohesive framework to manage the complex dynamics of value capture. The comprehensive discussion describes relevant research, leading theories, as well as real-life applications. It offers actionable insights, practical examples, and an organized inventory of tried-and-true tools and tactics used by leading practitioners. It connects the dots between seemingly disjointed pricing concepts stronger than ever before, using a fresh, cohesive conceptual framework with proven applicability across a variety of business environments. For all involved in value capture, Build Your Pricing Power! offers a blueprint for developing a roadmap to increase the Pricing Power of their organization – and gain a source of sustainable competitive advantage in their markets! Sample Topics: * Pricing Theory and Research * Tactics/Practical Applications * Pricing Strategy * Value-Based Pricing * Segmentation and Optimization * Versioning and Bundling * Behavioral Pricing * Managing Price Negotiations * Plugging Pricing Leakages * Handling Price Objections * Building Pricing Teams …and much more!