“ Build for Tomorrow will change the way you think so you can overcome any obstacle and reach your full potential.”—Jim Kwik, New York Times bestselling author of Limitless The moments of greatest change can also be the moments of greatest opportunity. Adapt more quickly and use the power of change to your advantage with this guide from the editor in chief of Entrepreneur magazine and host of the Build for Tomorrow podcast.   We experience change in four phases. The first is panic. Then we adapt. Then we find a new normal. And then, finally, we reach the phase we could not have imagined in the beginning, the moment when we realize that we wouldn’t go back. Build for Tomorrow is designed to accelerate that process—to help you lessen your panic, adapt faster, define the new normal, and thrive going forward. And it arrives as we all, in some way, have felt a shift in our lives. The pandemic forced a moment of collective change, and we are still being forced to make new plans and adjustments to our lives, families, and careers. Many of us will never go back, continuing to work from home, demanding higher wages, or starting new businesses. To help people along this journey, Entrepreneur magazine editor in chief Jason Feifer offers stories, lessons, and concrete exercises from the most potent sources of change in our world. He speaks to the world’s most successful changemakers—from global celebrities like Dwayne “The Rock” Johnson and Maria Sharapova to innovative CEOs and Main Street heroes—to learn how they decide what to protect, what to discard, and how to move forward without fear. He also draws lessons from history, looking at how massive changes across time can help us better understand the opportunities of today. For example, he finds guidance for our post-pandemic realities inside the power shifts that occurred after the Bubonic Plague, and he reveals how the history of innovations like the elevator and even the teddy bear can teach anyone to be more forward-thinking. We cannot anticipate tomorrow’s needs, but it shouldn’t take a crisis to push us forward. This book will show you how to make change on your own terms. “In a time of anxiety and uncertainty, Build for Tomorrow gives you the tools and confidence to be more resilient. It will change the way you think so you can overcome any obstacle and reach your full potential.” —Jim Kwik, New York Times bestselling author of Limitless “Jason has access to the smartest minds in business. In this book he extracts their best wisdom so you can act on it now—whether that’s quitting your job, leaping ahead, or saying ‘screw it’ and starting something yourself.” —Gary Vaynerchuk, CEO of VaynerMedia, New York Times bestselling author of Crushing It “I wish I’d had this book years ago! Jason’s advice is honest and real and can help you invent your own future with confidence.” —Kandi Burruss, Grammy-winning artist, TV personality, and entrepreneur “The most important thing we do is build the future, but that can be scary. This book shares how to attack the future, without fear and with optimism and hope.” —Marc Andreessen, cofounder of Netscape and Andreessen Horowitz Jason Feifer is the editor in chief of Entrepreneur magazine, a startup advisor, host of the podcasts Build For Tomorrow and Problem Solvers, and has taught his techniques for adapting to change at companies including Pfizer, Microsoft, Chipotle, DraftKings, and Wix. He has worked as an editor at Fast Company , Men's Health , and Boston magazine, and has written about business and technology for the Washington Post , Slate , Popular Mechanics , and others. Chapter 1 You Come from the Future Jesse Kirshbaum’s clients have been in a panic. This is understandable. They’re musicians, and popular musicians once had relatively straightforward careers: They scored recording contracts, sold their music to fans, maybe also sold it to advertising and television producers, and they toured and hawked swag. As a longtime music agent, Kirshbaum has been in the business of making this business happen. The company he founded, Nue Agency, works with some of the biggest names in entertainment. But the industry’s old tricks are stumbling. Streaming services have decimated CD sales. Record labels aren’t what they once were. As a result, many musicians are furious at the likes of Spotify. And now it’s Kirshbaum’s job to figure out how to fix this mess and make his clients money. “If you think that change is opportunity,” Kirshbaum said to me, “then what would you say to my clients?” “Do you know who John Philip Sousa is?” I replied. Kirshbaum did not. But he should. Sousa was once among the most famous musicians in America, and he, too, felt left behind by a massive shift in the music industry, and he, too, responded with panic. But now that we look back upon his story, we can see just how much energy he wasted. When we feel panic, I suspect it’s in part because we feel