In a world where artificial intelligence can generate flawless images, videos, and words, authenticity has become the most valuable human currency. Building Brand YOU: Personal Branding in the Age of AI is a masterclass in standing out - not through noise or perfection, but through truth, purpose, and human presence. Written by Omar Abedin , veteran marketer, brand strategist, and Country Manager of Platform01 Consulting Saudi Arabia , this expanded edition reimagines his original best-seller for today’s AI-powered world. Drawing on 30+ years of global experience and deep insight into Saudi Arabia’s Vision 2030 , Abedin shows how personal branding has evolved from a quest for visibility into a lifelong practice of trust-building, authenticity, and relevance. What You’ll Learn Be Authentically Human in an Automated World Use AI as your creative collaborator - not your replacement - to amplify your voice and preserve your humanity. - Turn Attention into Trust Build credibility, consistency, and compassion into every interaction - online and off. - Create Emotional Resonance Connect through story, empathy, and purpose in ways technology can’t replicate. - Sustain Momentum Without Burnout Learn the “Brand Flywheel” model - a rhythm that keeps your brand thriving long-term. - Align Ambition with Vision 2030 Discover how personal purpose can align with national progress to create lasting legacy. Real-World Case Studies Featuring local and regional success stories that bring timeless principles to life: Platform01 Consulting - how strategic storytelling builds trust in the GCC. - Engro Corporation - purpose-driven branding across generations. - Careem - the power of empathy in creating a movement. - Motto Vest - a startup saving riders’ lives through mission-led marketing. Who This Book Is For Leaders & Entrepreneurs seeking credibility in a hyper-digital world. - Consultants & Creatives who want to communicate meaningfully, not mechanically. - Professionals & Students shaping purpose-driven careers in the age of AI. - Vision 2030 Builders - those who see personal growth as national contribution. Why This Book Matters While most branding guides teach you how to market yourself, this book teaches you how to mean something. It reminds us that in a world of automation and algorithms, the most advanced technology we have is still human emotion. “AI can imitate your words, but never your wisdom. In the end, authenticity isn’t a strategy - it’s your superpower.” About the Author Omar Abedin is a global marketing and brand strategy leader with more than 30 years of experience spanning multinational corporations, startups, and advisory roles across Pakistan, the UAE, and Saudi Arabia. As Country Manager for Platform01 Consulting (KSA) and founder of PTH Venture Studio , Omar mentors startups, advises boards, and helps organizations and individuals uncover their most powerful asset - their authentic story.