Creating an authentic personal brand can be challenging. But, it can also change your life and help you reach your full potential. In this second book of his Building Brands series, Ed Burghard outlines a blueprint for how to 1) discover what makes you unique and 2) leverage your uniqueness for maximum success. Unlike other books on personal branding, the author rejects the advice that you need to reinvent yourself. Instead, Ed argues the key to success is to discover what makes you unique and leverage that uniqueness to touch lives and improve life. In this book, you will learn: What a personal brand really is. - The key steps in a successful personal brand journey. - How to discover what your unique strengths are. - How to articulate your personal brand. - How to create a document defining your core beliefs. - How to create a personal development plan to leverage your strengths. If you are an elected official, or aspire to be one, this book also provides advice on how a personal brand can help you make a meaningful and positive impact on the political discourse in the United States. In the spirit of “walking the talk”, Ed shares his personal brand journey as a practical example to illustrate each step.