Building 360 Feedback is the first book to focus on developing and delivering more effective performance-based feedback assessments through web-based software.This book is a comprehensive step-by-step guide for creating 360-degree multi-rater feedback assessments for individuals at all levels in business, industry, government, and educational organizations. 360-degree performance-based feedback focuses on what people do on the job. It is about observable job-related behaviors and is directly correlated to the person’s performance and influence with others. This book can provide consultants and internal human resource professionals, practitioners and psychologists, and key decision makers with the tools and techniques they need to identify and measure the competencies and behaviors they need to help people reach their potential. This book will help you identify what to include in your assessments in order to reinforce current performance expectations as well as identify future issues that could impact the competitive viability of the organization. What will you learn? •Why people use it; why it is so popular; and why some tend to fear it.•The design elements you need for creating more powerful assessment tools.•How to make your design come alive by writing behaviorally-based items-questions, competency importance ratings, by selected appropriate rater response scales, and by incorporating both quantitative and qualitative items in any language you or your clients need.•Practical recommendations for deploying your Web-based assessment through randomization of items to prevent collusion of responses and to ensure overall confidentiality of responses.•How to present the feedback results that are relevant through easy to understand reports, from one page summaries to detailed-item-analysis graphic reports that can serve as a catalyst for creating self-directed action plans. •How to reassess your assessment over time to quantify actual behavior change and performance improvement. Larry Cipolla is a recognized pioneer in the design and delivery of performance-based 360-degree assessments. His company, formed in 1976, was the first to integrate feedback with training and development, self-directed action planning, and pre-post assessments to measure individual effectiveness over time. He has published more than 300 articles and developed more than 350 assessment tools for clients around the world in multiple languages. Larry has been a plenary speaker and presented white papers at the American Management Association, Association for Talent Development (ASTD), Society for Human Resource Management, Global Business and Technology Association, International City Manager's Association, International Federation of Training and Development Organizations, and the National Association of Realtors.