Nonfiction Book Awards Silver Winner #1 AMAZON BEST SELLER Build a brand that scales to accelerate growth and maximize value Building a brand is a purpose-driven process that blends the best of brand and performance marketing. It requires alignment between your vision and customers’ wants and needs. In Building a Brand That Scales , branding expert Jed G. Morley goes beyond theoretical concepts and shares proven principles and practical examples to help you design and execute an effective brand strategy that clarifies who you are, what you do, and why it matters. When you know who you are as a company, you can clearly and consistently communicate your value to your customers and accelerate profitable growth. With Building a Brand That Scales , you will learn to • define a brand strategy that creates your desired perception with the right words, images, and experiences; • express your brand in a clear, concise, and consistent way for each of your audiences; • align your teams to follow your visual, verbal, and experiential guidelines; • accelerate your growth through clear communication of your value at each stage of the funnel. As founder and CEO of Backstory Branding, Jed draws upon years of experience creating brand breakthroughs and expertly demonstrates the power of building a brand that clarifies your purpose, articulates your value, and codifies your culture. "The real-life case studies make the framework feel doable and reassuring, especially if you've ever felt overwhelmed by all the noise around branding. This book cuts through that clutter and offers a clear, thoughtful way forward. It's a strong pick for business owners and marketers who want to build a brand that grows with purpose, clarity, and impact." -Nonfiction Book Awards "Jed provides CEOs with a practical branding framework and real-world examples to lead their teams in clarifying brand purpose, articulating brand promise, and codifying company culture. The resulting internal-external brand alignment accelerates growth by making and keeping a meaningful promise at scale. Alignment catapults organizations to top performance." -Carine Strom Clark, Four-Time CEO and Venture Capitalist "In Building a Brand That Scales , Jed Morley takes the complex task of identifying, articulating, and expressing a brand down into consumable and orderly components that fit within a comprehensive framework. Not only does he make the process understandable and actionable, but with so many good stories, very relatable. Jed's fundamental explanation of branding as making and keeping promises resonates deeply with me. I've had the opportunity to work with Jed on branding projects and have seen firsthand how his approach to building a brand that scales works. One rebranding project he led played a central part in our company growing from a small sideshow startup to being the leader in a new multibillion-dollar software category." -Garin Hess, Serial Entrepreneur; Founder and CEO, Consensus "As a founder or CEO of a software company, you've probably heard a lot about product-market fit-but what about your messaging? Building a Brand That Scales shows you how to apply that same mindset to your marketing with the Message Market Fit framework, helping you craft messages that truly resonate and drive growth. Jed has been a friend and a mentor to me for almost 20 years; I'm excited to see him share his insights with everyone now." -Jorge Mazal, Former Chief Product Officer, Duolingo; Founder, Outsmart College "I love great models and frameworks-especially those that distill complex ideas into actionable insights. Building a Brand That Scales by Jed Morley is, hands down, the best I've seen on how to think about and systematically build a great brand. Morley doesn't just present theory-he lays out a structured, deeply practical approach that demystifies branding and makes it accessible to founders, leaders, and teams who want to create something enduring. His Backstory Brand Wheel(TM) is a game-changer, providing a clear, scalable methodology for defining, articulating, and executing a brand strategy that truly resonates. If you care about building a brand that stands the test of time, this book belongs on your desk-not your bookshelf." -Mark Abbott, Founder and CEO, Ninety " Building a Brand That Scales is an excellent resource for leaders who want to create a brand that grows with their business. Jed Morley delivers a clear, actionable framework for developing a compelling brand story, ensuring alignment across teams, and driving meaningful impact. Whether you're launching a new brand or refining an established one, this book is the perfect guide to sustainable brand success." -Mary McChesney, Chief Marketing Officer, Crucial Learning Jed G. Morley is the founder and CEO of Backstory Branding, a brand strategy and messaging consultancy committed to building brands that live up to their promise. Jed has worked with dozens of companies in help