DID YOU KNOW DOG SKIN DIFFERS FROM HUMAN'S - Dogs' skin is less acidic than human skin, so human shampoos destroy a dog's skin protective barrier, leaving your pet vulnerable to itchy flaking NO. 1 PET GROOMING BRAND IN THE USA*-See why millions of pet parents entrust their pet's health and hygiene to Burt's Bees for Pets. This shampoo for dogs is no exception FRAGRANT FORMULA WITH LEMONGRASS AND SAGE - Naturally derived ingredients include lemongrass and sage NO SULFATES, COLORANTS, ADDED FRAGRANCE OR HARSH CHEMICALS - This formula is free of fragrances, sulfates, colorants, and harsh chemicals. SAFE FOR DOGS AND PUPPIES - This shampoo is pH balanced for dogs and puppies of all ages, so it's perfect to add to your puppy supplies kit or dog grooming supplies