Business Strategy Tools: Gap Analysis and Opportunity Analysis

$19.99
by Claudia Lane

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Gap analysis is a process that involves comparing the current state of a business with its desired or ideal state. The goal of gap analysis is to identify any gaps or discrepancies between the current state and the desired state. Once the gaps are identified, businesses can develop strategies to bridge the gap and move closer to the desired state. Gap analysis can be used to identify gaps in performance, processes, systems, or skills. Opportunity analysis, on the other hand, is a process that involves identifying and evaluating opportunities for growth and development. It focuses on analyzing the external environment to identify opportunities that a business can exploit to grow or improve. Opportunities may arise from changes in technology, demographics, consumer behavior, or market trends. Once opportunities are identified, businesses can develop strategies to capitalize on them.
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