This guidebook provides inspirational stories, best-practice processes and practical tools for leaders and organizations to tap into the full potential of their technology through people and organizational development, and exhibit CARE for their employees: C ompelling Vision: “Something to believe in” A uthentic Culture: “Somewhere to be themselves” R ole-model leadership: “Someone to believe in, and follow” E ncouragement via Professional Development: “Someone to believe in them” The power of CARE is predicated on the notion that organizations/teams have completed a robust talent assessment and have followed a disciplined process to recruit and successfully onboard top talent. This book does not shy away from the common criticisms that organizational development is too “airy-fairy”. Instead, the author, Rob Seguin takes these misconceptions head on to demonstrate the formidable power of tapping into the discretionary effort and innovation of employees, and the importance of a deep and constant understanding of consumer needs during their buying experience.