CX leaders recognize that creating more emotionally engaging experiences for their customers requires looking beyond the functional benefits of their products or services, creating solutions for customers that connect with them on a more meaningful level. They also design experiences that foster sharing and community around their brands. Taken together, these make up an Experience CollageTM that CX leaders proactively create with their customers. The CX & Culture ConnectionTM focuses on how you can create a growth flywheel at your company by paying attention to experience management and culture together. Developing great insights and design work is not enough to realize a high ROI from your CX investments. Companies also need to renew and evolve their culture to reinforce organizational effectiveness and spark more innovation across products, services, and new business models. Focusing on culture together with your CX efforts is the key to get your growth flywheel spinning faster. “For decades, the marketing industry has been fixated on Brand. However, research my non-profit think tank has championed proves that companies with CX as a core marketing strategy are performing better financially. Period. Matt documents his decades helping marketers get this right. It’s a must read on the theories and applications.” - Greg Stuart, CEO of MMA Global “This book reinforces why focusing on the mindsets, behaviors, skills, and relationship networks in your organization is key to getting the most out of your investments in CX.” - Claire Zinnes, Vice President Marketing, EF Educational Tours “Investments in experience management drive tangible top-line and bottom-line ROI, but changes must be informed by cultural insights that impact customer affinity, loyalty, and brand equity. This book shares actionable ideas that executives and their teams can apply today.” - Sid Banerjee, Chief XM Strategy Officer, Qualtrics “This book is a must read for anyone looking to harness the power of AI as part of their customer and employee experience.” - Amaresh Tripathy, Managing Partner, AuxoAI “BtoB companies can apply the pragmatic lessons shared in this book to build new and valuable capabilities while driving continuous improvement in their digital and physical experiences.” - Mike Mangione, Global Head of Delivery and Brand, WL Gore “AI provides an opportunity to optimize customer lifetime value through more personalized experiences. This book provides a roadmap for how to reinforce a culture of experimentation and better realize value from your investments in CX.” - Pini Yakeul, CEO, Optimove