NO TOXIC STUFF. NO SYNTHETIC FRAGRANCE: Our clean formula’s scent comes from naturally derived, food-grade ingredients. It is vegan, cruelty-free, and free from the junk - no parabens, phthalates, preservatives, or synthetic dyes. COCONUT CLEANSING COMPLEX: Coconut Cleansing Complex: Cleanses without stripping, removes product buildup and adds softness and shine. 99%+ NATURALLY DERIVED INGREDIENTS: Our Classic Coconut Shampoo is made using all the good stuff, and none of the bad like parabens, sulphates, phthlates or silicones. FOR ALL HAIR TYPES: Our products are made for an enjoyed by all hair types, from 1A to 4C VEGAN & CRUELTY FREE: We're Leaping Bunny Certified Whenever your hair is feeling dry, keep calm and lather on. Chlorophyll naturally delivers the green and vital nutrients to your mop, and our new Food-Grade Fragrance, Sweetgrass smells like you’re running through a sweet spring meadow. With our 99% naturally derived Super Moisture Conditioner, your shower can be your oasis where Shea Butter helps restore your hair’s natural vibrancy and Murumuru seed butter helps to defend from breakage and split ends.